Out of Home Advertising Association of America
Out of Home Advertising Association of America
- Strategy
Background
The Out of Home Advertising Association of America (OAAA) and Geopath partnered with the Association of National Advertisers (ANA) to create the first-ever Out of Home (OOH) Week, a dedicated week designed to celebrate the vast power and potential of the medium.
OAAA was joined by top industry insiders, senior brand marketers, agency leaders and leading creatives in completely virtual facilitated event.
What we did
Pre-Event:
Executed an integrated digital marketing and advertising strategy that included:
- organic social media strategy
- paid LinkedIn campaign
- email marketing
- event website
- partnership social media kits
During Event:
- branded assets for online facilitation
- virtual community management
- press releases
- live tweeting
Post Event:
- packaging on-demand resources
- multi-channel recap strategy
Results
- Garnered 147 conversions via the paid LinkedIn campaign. Each lead generated 6 x the amount in sales per the cost of the conversion.
- Increased organic social media engagement by 20%, using conference hashtag.
- Attendees felt the programming provided value and rated the overall online experience as favorable.
