International Safety Equipment Association

Management

Background

The International Safety Equipment Association (ISEA) is the association for safety equipment and technologies – equipment and systems that enable people to work in hazardous environments. For more than 85 years, ISEA has set the standard for personal protective technologies, supporting the interests of its member companies who are united in the goal of protecting the health and safety of people worldwide.

What we did

As the project manager, I worked directly with the design and development team to create a new website that achieved the following goals:

Refreshed the overall brand of the organization from color palette selection to brand elements.
Integrated the WordPress website with ISEA’s member portal and purchasing platform for standards.
Enabled a user experience for their various target audiences with clear user journeys and conversion points.
Created user-friendly layouts that allowed for seamless ongoing changes and flexibility for internal staff to maintain.

Results

The rebrand and launch of the new website was well received by the organization’s board of directors, members, and partners.

The website now serves as a vital tool for ISEA to gain the attention of new members, retention, and to promote their advocacy work through news, press, and events.