ArtEverywhere US
ArtEverywhere US
- Strategy
Background
The objective of the campaign was to demonstrate out of home (OOH) advertising capabilities in a way that created a positive association with the medium among advertisers, elected officials, regulators, and the general public.
The campaign, which was initially created and executed in the UK, was revived in the US to bring iconic American pieces to the streets as a continuation of the “world’s largest art show.”
What we did
58 reproductions of important American artworks were installed on billboards all over the country.
The selection team included representatives from the Art Institute of Chicago, Dallas Museum, the Los Angeles County Museum of Art, the National Gallery of Art in Washington, DC, and the Whitney Museum of American Art in New York.
The public voted from 100 art pieces on the ArtEverywhere US website to determine the final selection used in the campaign.
Results
- 74% felt much more interested in visiting an art museum as a result of seeing the Art Everywhere US campaign.
- Overall, 7 in 10 who saw the artwork (70%) felt they appreciate American art much more.
- 50M social media impressions
- More than 1,000 media clips (Forbes, Washington Street Journal, LA Times, The Washington Post)
