Strategic & integrative
Hi, my name is Erica! I am a comprehensive Digital Strategist & Implementation Consultant.
Let's think.
You could call me a master brainstormer, idea generator, or maybe the perfect combination of a dreamer and over-achiever. I can help you find opportunities for growth in the digital space.
Let's plan.
I use my 12+ years of strategic planning and integrative marketing experience to operationalize your ideas.
Let's design.
My background ranges from in-person events to online activations, all providing an opportunity to design an experience that makes an impact with consumers.
Let's execute.
I’m as comfortable playing a role behind the scenes as I am being a part of the day-to-day team. Take a closer look at my technical abilities here.
SERVICES
/01
Auditing & Process Optimization
Evaluation and enhancement of an organization’s workflows, systems, and procedures to improve efficiency, reduce waste, and enhance overall performance.
- Assessment & Process Mapping
- Workflow Optimization
- Technology Assessment
- Data Analysis
/02
Strategic Planning & Program Development
Conceptualizing, structuring, and planning a cohesive and effective framework for achieving specific goals or objectives.
- SWOT & Competitive Analysis
- Strategy Documentation
- Program Design
- Trainings & Workshops
/03
Integrated Marketing & Advertising
Transform ideas and previously created assets into engaging content that resonates with your audience across all platforms.
- Ideation & Creation
- Content Distribution
- Marketing Automation
- Engagement Strategy
